Anna Lo, music director
Cheryl Ng, artistic director
TBWA\ team, creative production
Audience: 81,000 Hong Kong youth engaged through Facebook
This is the first time Music for Community collaborates creatively with the international creative agency TBWA\, to launch a series of educational videos and interactive web games for youth to learn about classical music. Engaging Key Opinion Leaders to promote the content, we were able to extend our reach to 81,000 youth.
We first launched four videos that relate classical music to the common slangs of Hong Kong youth. Through these videos, we guided youth to our Facebook interactive game, which allows them to compose their own medley of classical music, learn about it, and share it with friends.